Bites by Sickles

The Project

How might we launch and scale a quick-serve concept within an established specialty market while driving immediate revenue and long-term growth?

Bites by Sickles was developed as a modern quick-serve extension of a legacy food market brand. The goal was to create a concept that felt fresh and accessible, while maintaining the quality and reputation of the Sickles name.

Goals

Drive immediate foot traffic and repeat purchases
Attract a younger, convenience-driven audience
Build a cohesive experience across menu, marketing, and in-store execution

Approach

Led marketing strategy and concept development from the ground up, including menu creation, business planning, and campaign execution.

Partnered with chefs to develop a high-quality, operationally efficient menu
Built and executed cross-channel campaigns (billboards, in-store, social)
Leveraged Toast POS to support operations and inform strategy

Results & Impact

$949K in annual revenue
+23.7% growth in March, +19.6% in December
Increased foot traffic and sustained customer engagement
Successfully positioned Bites as a revenue-driving brand extension

Project Bites by Sickles Role Marketing & Operations (5).png

Project Bites by Sickles Role Marketing & Operations (6).png