Bites by Sickles

In 2023, I led the marketing strategy and development
of Bites by Sickles, a quick serve restaurant concept,
bringing the vision to life through menu creation, business planning, and integrated campaign execution. Partnering with high-level chefs and a culinary team, and leveraging Toast POS to operationalize the concept, I drove $949K in annual revenue through cross-channel marketing across billboards, in-store signage, and social media, achieving double-digit growth spikes including +23.7% in March and +19.6% in December.